Case Study: Lactalis achieves standout indulgent yogourt packaging with Shikatani Lacroix Design

Lactalis launches Krema Yogourt redesign in August 2024 with Shikatani Lacroix Design

The customer, Lactalis, faced a challenge with its Krema Yogourt line. While recognized as a high-quality product, its packaging needed to better communicate its decadent and indulgent nature to disrupt competitors in the growing category. Shikatani Lacroix Design was enlisted to provide a strategic package design solution.

Shikatani Lacroix Design created a new package design anchored in indulgence. The solution featured a creamy dollop shape framing the wordmark, rich swirl textures, and premium gold touches to highlight the product's decadent texture and flavors. The updated packaging for Krema Yogourt successfully hit Canadian grocery store shelves in August 2024, putting its creaminess and flavor in the spotlight.

Lactalis