Case Study: Lactalis Canada boosts Gen Alpha appeal with Shikatani Lacroix Design's iÖGO Nanö Bubbles packaging

Lactalis Canada launches iÖGO Nanö Bubbles in a 4-pack with Shikatani Lacroix Design

Lactalis Canada, a major dairy producer, faced the challenge of aging up its iÖGO Nanö brand to capture the more adventurous Gen Alpha demographic with a new product. They partnered with the vendor Shikatani Lacroix Design to create a name and packaging design that would appeal to this older target while maintaining parental trust.

Shikatani Lacroix Design developed the name "Nanö Bubbles" and a high-energy packaging design. The solution fused the new sub-brand with the existing family look but amplified the visual energy with a central bursting bubble graphic and fruit imagery to convey the product's unique texture and flavor. The design was optimized for a small 4-pack format to maximize shelf impact. The final result was a refined yet fun design that successfully positioned the product for its target audience.

Lactalis Canada