Case Study: Infinitus creates a multi-sensory retail experience with Shikatani Lacroix Design

Infinitus creates 12 immersive zones with Shikatani Lacroix Design

Infinitus, a major Chinese enterprise specializing in Chinese herbal health products, engaged Shikatani Lacroix Design to create a large-scale, multi-disciplinary retail experience for its new Infinitus Experience Centre. The challenge was to design a space that could highlight its seven diverse sub-brands, from beauty to home care, while unifying them under a single brand identity focused on natural wellness and empowerment.

Shikatani Lacroix Design developed a solution centered around 12 immersive experience zones. These zones integrated modern technology like AR, VR, and interactive digital screens with the traditional Five Elements of Chinese philosophy to create a journey of self-discovery. The design included multi-sensory elements such as a scent experience game and an interactive rain shower chandelier. The resulting Experience Centre successfully weaves the brand's narrative throughout the customer journey, providing an unparalleled retail experience that embodies the Infinitus philosophy.

Infinitus