Case Study: Grafton Apparel Ltd revitalizes Tip Top with Shikatani Lacroix Design

Grafton Apparel Ltd revitalizes Tip Top with Shikatani Lacroix Design and a phenomenally performing store experience

The customer, Grafton Apparel Ltd, faced the challenge of revitalizing its Tip Top brand to appeal to a younger demographic without alienating its existing customer base. The vendor, Shikatani Lacroix Design, was engaged to provide a comprehensive solution leveraging services including brand strategy, visual identity design, and retail design.

Shikatani Lacroix Design implemented a modern store experience featuring a clean new visual identity, natural materials, stylish fixtures, and eye-catching digital walls. The design highlighted the in-store tailor to emphasize the confidence of a perfect fit. According to the customer's president, the store has been performing phenomenally as a result of the vendor's integrated approach.

Grafton Apparel Ltd