Case Study: Glentel achieves a modern, expertise-driven retail experience with Shikatani Lacroix Design

Glentel rolls out Wireless Wave store transformation across Canada with Shikatani Lacroix Design

The customer, Glentel, required a store transformation for its Wireless Wave brand. The existing retail environment was outdated and failed to reflect the company's expertise, especially as technology brands like Samsung and Apple were setting higher expectations for product presentation. The vendor, Shikatani Lacroix Design, was engaged to create a new retail experience that would inspire confidence in staff and showcase the latest technology effectively.

Shikatani Lacroix Design implemented a modern, clean design using a strategic blue and white color scheme. The solution featured custom fixtures to highlight tech products, a central discovery aisle for testing, and a dedicated consultation zone. A custom zig-zag lighting feature added dynamic energy. This new store concept was successfully rolled out nationwide to both mall and kiosk locations by Shikatani Lacroix Design, creating an expertise-driven retail environment.

Glentel