Case Study: Glentel’s TBooth wireless stands out as a welcoming mobile retailer with Shikatani Lacroix Design

Glentel gives TBooth wireless a think pink retail concept with Shikatani Lacroix Design

The customer, Glentel, wanted to differentiate its TBooth wireless brand from its other retail offerings and establish it as a fun, friendly, and welcoming destination for all mobile shoppers. To address this challenge, they enlisted the expertise of Shikatani Lacroix Design, which provided retail and environmental design services.

Shikatani Lacroix Design implemented a "Think Pink" retail concept, making pink the primary brand color. The solution featured a storefront with bright signage and pink lighting to create a calm and inviting atmosphere. Inside, the design included a prominent carrier wall to build trust and a central tech display area. This approach by Shikatani Lacroix Design successfully differentiated the TBooth wireless brand and created a more engaging customer experience.

Glentel