Case Study: Giant Tiger achieves bold, modern private-label shelf impact with Shikatani Lacroix Design

Giant Tiger modernizes Giant Value packaging across its private label line with Shikatani Lacroix Design

Giant Tiger, a Canadian retail chain, sought to modernize its private label brand to appeal to younger, value-conscious customers while maintaining its fun and friendly essence. They partnered with Shikatani Lacroix Design for services including visual identity and package design to create a more cohesive and vibrant product line.

Shikatani Lacroix Design developed a simplified logo featuring a prominent checkmark and established a consistent package architecture using vibrant colors and clear imagery. This solution created a powerful and playful shelf presence that is easy for customers to shop. The modernized designs successfully reflect the Giant Tiger brand's personality.

Giant Tiger