Case Study: Giant Tiger achieves a standout private-label brand with Shikatani Lacroix Design

Giant Tiger boosts private-label consistency across 5 product categories with Shikatani Lacroix Design

Giant Tiger engaged Shikatani Lacroix Design to develop a visual identity system for its new Giant Tiger Marché private label brand. The challenge was to create a consistent and flexible design that could work across a wide range of product categories, including food, beverage, home, health, and beauty. The brand needed to stand out on shelves and differentiate itself from both national brands and other Giant Tiger brands.

Shikatani Lacroix Design created a farmer's-market-inspired visual identity, featuring a handwritten script brandmark encircled in a seal to denote quality. The solution included a versatile typography system, a paint swash graphic for product descriptors, and a sophisticated color palette to differentiate varieties. This system resulted in an uplifting and simple overall look that aligned with the brand's personality. The work by Shikatani Lacroix Design provided Giant Tiger Marché with a cohesive and impactful brand identity ready for market.

Giant Tiger Marché