Case Study: Flow Caribbean achieves a consistent customer experience across 13 markets with Shikatani Lacroix Design

Flow Caribbean boosts in-store message retention by 30% with Shikatani Lacroix Design

Shikatani Lacroix Design partnered with Flow Caribbean, a telecommunications provider operating across 13 countries. The challenge was to unify two separate brands into a single, consistent retail experience that could also cater to regional preferences, requiring a standardized yet flexible store design and digital content system.

The solution implemented by Shikatani Lacroix Design was a comprehensive store redesign centered on an adaptive digital content system. This included a digital cueing system, tablet sales tools, and personalized digital experience zones. The results were significant, dramatically improving customer wait times, increasing in-store promotional message retention by 30%, reducing reliance on staff during peak periods, and enabling centralized control of content across all markets.