Case Study: Cox Communications creates a welcoming, customer-centered retail experience with Shikatani Lacroix Design

Cox Communications reimagines 8-year-old store design with Shikatani Lacroix Design

Cox Communications engaged Shikatani Lacroix Design to reimagine its retail store experience. The challenge was to evolve their stores from transactional spaces into comfortable, home-like environments that encouraged customer exploration and learning about products and services, with a new emphasis on digital interaction.

Shikatani Lacroix Design created a solution featuring fluid "living room" zones with comfortable furniture, digital queuing, and interactive tablets for self-guided exploration. The vendor implemented a modular design system that could be scaled for various store sizes, ensuring a consistent brand experience. This new approach put the customer at the center of a relaxed environment, facilitating more organic and friendly interactions with staff.

Cox Communications