Case Study: Clover Leaf Seafoods achieves 23% share in ready-to-eat meals with Shikatani Lacroix Design

Clover Leaf Seafoods captures 23% of ready-to-eat meals with Shikatani Lacroix Design

The customer, Clover Leaf Seafoods, sought to launch a premium product line to captivate food enthusiasts. Their challenge was to create modern and inspiring packaging that would differentiate the new line from competitors and their own other products, while establishing a premium quality perception with strong culinary cues. They engaged the vendor, Shikatani Lacroix Design, for package design services.

Shikatani Lacroix Design implemented a solution featuring a distinctive black background for elevation, a refined mix of serif and sans-serif fonts for hierarchy, and uncluttered food photography focused on core ingredients. The design specifically highlighted olives to emphasize the use of olive oil. This new packaging helped the product capture a 23% share of the ready-to-eat meal segment shortly after launch. At Walmart, with the eye-catching design and promotional pricing, it sold 85% of the volume of their biggest competitor's sales before any marketing activities began.

Clover Leaf Seafoods