Case Study: Clover Leaf Seafoods achieves premium shelf standout with Shikatani Lacroix Design

Clover Leaf Seafoods boosts premium shelf impact with Shikatani Lacroix Design

Clover Leaf Seafoods, a leading Canadian canned seafood brand, faced the challenge of standing out in the crowded canned food aisle with its new, more premium line of flavored salmon. The brand partnered with the vendor Shikatani Lacroix Design for a packaging design solution to communicate this elevated offering and capture the attention of busy shoppers.

Shikatani Lacroix Design created a high-contrast packaging system anchored by a salmon-colored background. A color-blocked band was used to intuitively guide customers, with distinct colors and graphic cues for each flavor. Enhanced by textured linework, the design achieved an instant visual impact and created a scalable system for future products. The work by Shikatani Lacroix Design successfully delivered a premium look that differentiated the Clover Leaf Flavored Salmon line on the shelf.

Clover Leaf Seafoods