Case Study: Cineplex Entertainment creates a vibrant family adventure experience with Shikatani Lacroix Design

Cineplex Entertainment launches Playdium across Canada with Shikatani Lacroix Design

The customer Cineplex Entertainment engaged Shikatani Lacroix Design to reimagine the Playdium experience. The challenge was to create a new design that would offer exciting and affordable fun for the whole family, with a specific need to appeal to the unique desires of Gen Z and Alpha demographics.

Shikatani Lacroix Design implemented a strategic urban-adventure experience featuring bright colors, bold graphics, and dramatic lighting across various zones including VR games, a ropes course, arcade games, bowling, and dining. The solution used creative wayfinding to encourage exploration and featured distinct, micro-niche themed areas to appeal to a wide range of visitors. The design successfully embodied the #LiveWild tagline, resulting in a rollout across Canada that positions Playdium as a premier destination for family fun.

Cineplex Entertainment