Case Study: Chopped Leaf achieves a craveable brand and store redesign with Shikatani Lacroix Design

Chopped Leaf refreshes 115+ locations with Shikatani Lacroix Design

The customer, Chopped Leaf, a healthy food franchise with over 115 locations, sought a brand and store redesign to mark its 15th anniversary. Their challenge was to evolve their look while preserving the core attributes that made them beloved. Shikatani Lacroix Design was engaged to provide services including retail design, visual identity, and brand positioning to help achieve this refresh.

Shikatani Lacroix Design delivered a comprehensive solution that included a modernized logo and a revitalized store interior. The redesign featured warm hues, lower counters to showcase food preparation, and prominent branding to make greens feel craveable. The refreshed brand was first unveiled at Chopped Leaf's original location and is set to roll out across the entire chain of over 115 restaurants.

Chopped Leaf