Case Study: Child Development Institute unifies its sub-brands and refreshes its identity with Shikatani Lacroix Design

Child Development Institute unifies 4 sub-brands with Shikatani Lacroix Design

The Child Development Institute, an organization helping children and youth build resilience, faced a challenge in unifying its four sub-brands under a single, cohesive master brand identity. They partnered with the vendor Shikatani Lacroix Design and utilized its brand design service to create a unified system that would communicate their values of hope and transformation.

Shikatani Lacroix Design developed a new master brand identity for the Child Development Institute, symbolized by a butterfly to represent transformation and hope. This new design system successfully united the four sub-brands under a common, recognizable banner while allowing each to retain its unique visual presence. The solution provided an energized and cohesive brand family that emphasizes the institute's evidence-based, compassionate approach to supporting communities.

Child Development Institute