Case Study: Canadian Tire achieves standout holiday packaging with Shikatani Lacroix Design

Canadian Tire launches CANVAS x Jillian Harris holiday collection in November 2022 with Shikatani Lacroix Design

Canadian Tire, a major retail company, faced the challenge of creating standout holiday packaging for an exclusive collaboration between its CANVAS brand and designer Jillian Harris. The design needed to be versatile for multiple products, distinct from the existing CANVAS portfolio, and impactful enough to capture shopper attention during the busy holiday season. They engaged the vendor, Shikatani Lacroix Design, for its package design services to achieve this.

Shikatani Lacroix Design created a solution that leveraged both brand equities, using candy cane striping to immediately signal Christmas and differentiate the collection. The design featured clear frontal packaging to showcase the vintage-inspired products and back panels to tell the collection's story. This approach by Shikatani Lacroix Design successfully elevated the CANVAS brand, resulting in a limited-time collection that hit shelves across Canada in November 2022.

Canadian Tire