Case Study: Canadian Orthodontic Partners builds a united, confident brand with Shikatani Lacroix Design

Canadian Orthodontic Partners unites 45+ clinics with Shikatani Lacroix Design

Canadian Orthodontic Partners, a network of independent orthodontic clinics, faced the challenge of uniting its many individual practices under a single, strong brand without sacrificing their local community equity. They enlisted Shikatani Lacroix Design to create a new visual identity and retail design system that would be flexible and cause minimal operational disruption.

Shikatani Lacroix Design developed the docbraces brand, featuring a lower-case font, playful smile graphics, and a fresh color palette to convey a welcoming and confident personality. The solution included a versatile kit of parts that could be applied across various touchpoints. The vendor managed the execution, overseeing the brand's application to over 45 clinic locations, resulting in a united and trusted national brand.

Canadian Orthodontic Partners