Case Study: Boston Pizza creates a fan-first restaurant experience with Shikatani Lacroix Design

Boston Pizza rolls out a fan experience flagship across Canada, the US and Mexico with Shikatani Lacroix Design

Boston Pizza, a major casual dining and sports bar chain, faced a competitive market and sought a new flagship restaurant design to synergize its family restaurant and sports bar equities. They engaged the vendor Shikatani Lacroix Design for a comprehensive solution encompassing retail design, environmental graphic design, and digital experiences to create a unique "fan experience" concept.

Shikatani Lacroix Design delivered a flagship location featuring an immersive digital experience with interactive screens and real-time sports content, communal modular design, and warm, modern aesthetics. The solution successfully created a dynamic environment that unites both family and sports fans. Following the enormously successful opening of the Toronto flagship, the new design is being rolled out across North America.

Boston Pizza