Case Study: Visit Estonia transforms visitor feedback into national action with Shiji Group’s Reviewpro Reputation

Visit Estonia boosts GRI to 89.8 with Shiji Group

Visit Estonia, the Estonian Tourist Board, faced the challenge of fragmented online guest feedback scattered across more than 80 review platforms. This made it impossible to gain a unified view of the visitor experience across the nation's accommodations, attractions, and museums. They needed a way to collect and unify this feedback to understand the reasons behind scores and enable data-driven improvements.

Shiji implemented its Reviewpro Reputation solution to consolidate reviews into a single dashboard, providing real-time insights. This empowered teams to take immediate action and use the Global Review Index™ as a key national benchmark. The results were significant, with the GRI rising from 89.3 to 89.8, surpassing growth expectations and enabling targeted service improvements that enhanced the overall visitor experience across Estonia.