Case Study: Radisson Hotel Group achieves superior hotel image quality with Shiji Group’s Iceportal Content

Radisson Hotel Group reaches 96.9% image quality with Shiji Group

Radisson Hotel Group faced the challenge of managing the quality and consistency of over 88,000 hotel images across numerous global distribution channels. To elevate its visual marketing and set a new industry benchmark, the group partnered with Shiji Group, leveraging its Iceportal Content and its Content Scoring service.

By implementing Iceportal's data-driven Content Scoring, Shiji provided actionable insights to optimize image quantity, size, categorization, and room-type coverage. This collaboration resulted in Radisson achieving an industry-leading 96.9% overall image quality score and, for the first time, surpassing Expedia and Booking.com in Brand.com image performance, turning visual content management into a competitive advantage.

Radisson Hotel Group