Case Study: Premier Inn boosts search success and bookings with Shiji

Premier Inn boosts bookings 177% with Shiji

Premier Inn, the UK's largest hotel brand, partnered with technology vendor Shiji to enhance its distribution capabilities and improve its Search Success Rate during a transition to a new Central Reservation System. The challenge was to boost availability and ensure a smooth system migration while maintaining operational efficiency and a high-quality guest experience.

Shiji implemented several innovative solutions, including an automated City Tax calculation and an enhanced cache solution to improve system accuracy. This strategic partnership resulted in a significant 16.23% increase in Search Success Rate and a 177% boost in overall bookings in the last quarter, demonstrating a major improvement in operational performance and guest satisfaction.

Premier Inn