Case Study: Paradores achieves Spain’s best reputation with Shiji Group

Paradores wins Spain’s best reputation 3 years in a row with Shiji Group

Paradores, a luxury hotel chain in Spain, faced the challenge of securing a strong online reputation in a highly competitive market to drive bookings and increase revenue. To address this, they partnered with Shiji Group, utilizing the Reviewpro Reputation solution to better understand and act on guest feedback.

By implementing Shiji's Online Reputation Management and Guest Satisfaction Survey solutions, Paradores established comprehensive response strategies and staff KPIs focused on guest experience. This approach led to a steady increase in all key performance indicators, including their Global Review Index score, and resulted in the chain winning Spain's best brand reputation for two consecutive years, even during the 2020 pandemic.