Case Study: one of the world’s largest hotel groups strengthens direct bookings with Shiji Group’s Iceportal Content

One of the World’s Largest Hotel Groups saves 98% of image tagging time with Shiji Group

The customer, one of the world’s largest hotel groups with over 4,000 properties, faced significant challenges in distributing consistent and localized content across hundreds of channels. This fragmented ecosystem and the manual effort required to scale content across multiple languages hindered their global expansion and direct booking strategy. To address this, they partnered with Shiji Group and implemented its Iceportal Content solution.

Shiji's solution provided a centralized platform for global distribution, AI-powered translation into 25 languages, and automated image categorization that saved up to 98% of the time spent on manual tagging. This allowed the hotel group to ensure consistent, high-quality content across 650+ channels and 100+ markets, strengthening their direct booking strategy and operational efficiency.