Case Study: HM Hotels boosts guest engagement and review response efficiency with Shiji Group's Reviewpro Reputation

HM Hotels boosts review response rate to 82% with Shiji Group

HM Hotels, a family-owned hotel chain with 23 properties, faced the challenge of improving guest engagement by streamlining its review management process across multiple platforms. To enhance efficiency and response times, especially for negative feedback, they partnered with Shiji Group to implement its AI-powered Reviewpro Reputation system.

By integrating Shiji's AI solution, HM Hotels significantly improved its review response efficiency and guest engagement. The results included responding to over 82% of reviews with an average time of 3 days, a 100% response rate on key platforms like Google, and a major reduction in the time to handle negative feedback. Shiji's tool provided substantial time savings and a competitive advantage through personalized, AI-generated responses.

HM Hotels