Case Study: G6 Hospitality boosts content scores and bookings with Shiji Distribution Solutions

G6 Hospitality boosts quality scores from 66% to 96% with Shiji Group

G6 Hospitality LLC, the parent company of economy lodging brands Motel 6 and Studio 6, faced a significant challenge in managing and tagging visual content for its 1,400+ properties. This manual process was overwhelming for their small team and caused their critical content quality scores to drop to 66%, which was hurting demand and bookings. To address this, they partnered with Shiji Group and utilized its SmartX for Visual Distribution solution.

By outsourcing the curation and tagging of photography to Shiji's expert team, G6 Hospitality saw dramatic improvements. The vendor's work boosted the brand's overall content quality score from 66% to 96%. Furthermore, the number of properties achieving a perfect 100% room type score increased from 332 to over 1,100. This efficiency gain allowed G6's internal team to focus on other priority projects, ultimately increasing visibility and conversion rates on travel channels.

G6 Hospitality LLC