Case Study: Blue Tree Hotels improves reopening safety with Shiji Group's ReviewPro surveys

Blue Tree Hotels boosts guest trust with Shiji Group after 3,399 survey responses

Blue Tree Hotels, a leading hotel group in Brazil, faced the challenge of understanding guest concerns about health and safety to prepare for reopening after COVID-19 shutdowns. They needed deep insights but knew standard post-stay surveys would be ineffective with no guest flow. They partnered with vendor Shiji Group, using its ReviewPro solution to implement a targeted approach.

Shiji's solution involved designing a customized one-off survey sent to past guests to gauge essential safety measures for peace of mind. The results far exceeded goals, with over 3,399 responses and a Net Promoter Score of nearly 70. These insights directly informed new safety protocols, helped reopen 22 properties by year's end, and earned public recognition for the brand's proactive measures, significantly boosting guest trust.