Case Study: WaterFilters.NET achieves 40% higher conversion with Shift4Shop

Waterfilters.NET Gets the 3dcart Treatment, Enjoys 40 Percent Higher Conversion

Waterfilters.NET, a long-established online retailer of water filtration and treatment products with a 20,000+ sq. ft. warehouse and hundreds of thousands of customers, was outgrowing its Miva Merchant cart in 2006. Management sought a more robust ecommerce platform that delivered better SEO, deep customization, stronger integrations, and responsive support to sustain rapid sales growth and recurring-revenue business models.

They moved to 3dcart, leveraging its flexible customization, abandoned-cart recovery and a custom-built automated reminder module for consumables. The solution boosted conversion rates by 40%, recaptured many lost sales, reduced the need for costly in-house tech support, and produced a reusable feature that benefits other 3dcart merchants.

WaterFilters.NET

Josh Dittrich

Business Development Manager