Case Study: TruTech Tools achieves 1,000% first-year growth with Shift4Shop (formerly 3dcart)

TruTech switches to 3dcart and outgrows an office

TruTech Tools is a veteran-owned Akron, OH supplier of testing equipment for energy auditors, HVAC/R technicians and home inspectors that grew from a bedroom startup into a five-person operation with a warehouse and lab. The company struggled with its initial Zen Cart site—frequent downtime, no customer support, poor SEO and limited ecommerce know-how—which was holding back growth and search rankings.

Switching to 3dcart (now Shift4Shop) gave TruTech 24/7 support, in-depth learning resources, reliable uptime, CRM, upsell and marketing tools, and up-to-date Google integrations. The result was dramatic: 1000% growth in the first year, continued double- and triple-digit gains in subsequent years, a shift from PPC to mostly organic traffic, and a stable foundation for ongoing expansion.

TruTech Tools

Jim Bergmann

Chief Technology Officer