Case Study: Raven Crystals achieves higher conversions and mobile visibility with Shift4Shop responsive redesign

Raven Crystals Transforms from Obsolete to Fab-u-lous with Responsive Design

Raven Crystals, a Los Angeles and Ventura–based seller of rare crystals, mineral specimens and crystal jewelry, built a reputation for high‑quality, carefully sourced products and steady growth. That success hit a snag when an outdated website failed to serve the growing number of mobile shoppers and was downgraded in search rankings after Google’s mobile‑friendly updates, making the store effectively invisible to customers.

Shift4Shop redesigned Raven Crystals with a responsive eCommerce site featuring mobile/tablet/desktop parity, large sliding product banners and image magnification, restoring visibility and usability. The relaunch produced steadily rising conversion rates, a better shopping experience across devices, and enthusiastic owner endorsement to adopt responsive design.

Raven Crystals

Andrea Leah

Owner