Case Study: Pearls of Joy achieves seven-figure eCommerce success with Shift4Shop

Pearls of Joy - Customer Case Study

Pearls of Joy is a niche eCommerce jeweler founded by Kevin Canning to sell high-quality pearl jewelry directly to consumers. Faced with an industry of high markups, sparse online presence, and customer skepticism about buying luxury items sight unseen, the company needed to bypass middlemen, build trust, and find a flexible online platform that could support high-ticket sales and fraud prevention.

Pearls of Joy solved this by sourcing pearls directly from farmers, manufacturing in-house, and educating buyers through resources like Pearl-Guide.com to demonstrate authenticity and value. Migrating to Shift4Shop gave them the customization, SEO, reviews, and FraudWatch protections they needed; the outcome has been hundreds of thousands in single-item sales, consistent 50–80% lower retail pricing, extensive media exposure, and sustained seven‑figure revenue with plans to scale further.

Pearls of Joy

Kevin Canning

Founder