Case Study: Montessori for Everyone turns 6,000+ Facebook fans into customers and boosts back-to-school sales with Shift4Shop

Online Retailers Connect with Young Consumers via Facebook, Twitter, Blogs, YouTube and Mobile Sites

Montessori for Everyone is an online retailer of printable Montessori curriculum materials serving schools and homeschools. Facing a competitive back-to-school season where spending shifts to specialty merchants and younger shoppers are increasingly discovering products via social media and mobile devices, the company needed a way to reach students, parents and teachers where they already spend time online.

Using 3dcart’s Version 3.2 social integration—Facebook storefronts, embedded YouTube, on-site blogging, mobile sites and direct Twitter posting—Montessori for Everyone connected its store to popular social hangouts. The integrated Facebook store helped convert its 6,000+ fans into paying customers, driving increased traffic and sales during the back-to-school period and strengthening ongoing customer engagement.

Montessori for Everyone

Lori Bourne

Owner