Case Study: New Mexico Tea Company boosts online sales with Shift4Shop

New Mexico Tea Company boosts online sales 100% with Shift4Shop

New Mexico Tea Company, a tea importer and retailer, faced challenges with its initial ZenCart online store, including a broken shipping module after a USPS API change and a lack of backend functionality control. Seeking a more reliable and manageable hosted ecommerce solution, the owner, David Edwards, turned to the vendor Shift4Shop.

By implementing Shift4Shop, New Mexico Tea Company gained a platform that provided full control over the website's aesthetic without backend worries. This solution enabled the business to thrive, leading to a projected 100% online sales increase year-over-year and a strategy where 90% of online shoppers sign up for their newsletter. Shift4Shop's dedicated support and feature development were key to achieving these results and moving the company toward its goal of having half of all sales come from online.

New Mexico Tea Company