Case Study: Morgan Sports achieves nearly tripled sales with Shift4Shop

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Preview of the Morgan Sports Case Study

Morgan Sports’ sales nearly triple with Shift4Shop

Morgan Sports, an Australia-based wholesaler and supplier of combat sports and functional fitness equipment, needed an online presence to reach more customers and grow beyond traditional sales channels. By launching its first ecommerce store with Shift4Shop, the company was able to build a wider product catalog and expand its market reach.

Using Shift4Shop’s ecommerce platform along with tools like Order Fulfillment, Autoresponders, Apps, Themes, and design/webmaster services, Morgan Sports streamlined operations and improved the customer experience. The results were strong: sales nearly tripled over five years, nearly doubled in the first year online, and after a recent website redesign with Shift4Shop, sales and user interaction rose about 25% within 48 hours.


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