Case Study: Lems Shoes achieves 1,800 orders on launch day with Shift4Shop

Lems Shoes - Customer Case Study

Lems Shoes, founded by former athlete Andrew Rademacher, makes minimalist “barefoot” footwear from air‑infused rubber to promote natural movement and reduce chronic injuries. The company faced both a market challenge—educating customers on a careful transition to minimal shoes amid skepticism—and a technical one: finding an eCommerce platform that could support B2B wholesale, deep customization, and reliable support.

Lems chose 3dcart for its B2B flexibility, customizable storefront and 24/7/365 customer service. The site launch on September 15 was a breakout success—45 orders in the first 30 minutes, 300 in six hours and 1,800 by day’s end—and Lems continues to sell its natural‑shape shoes to thousands of customers worldwide.

Lems Shoes

Andrew Rademacher

Owner