Case Study: Sumo Lounge achieves increased search traffic and sales with Shift4Shop SEO services

Bean Bag Chairs and the Pursuit of Search Excellence

Sumo Lounge, a pioneer in high-quality, affordable bean bag chairs, built rapid international growth through aggressive marketing but faced a common e-commerce challenge: SEO. The technical, time-consuming nature of search optimization left their small team stretched thin and limited their ability to capture consistent organic search traffic.

Sumo Lounge engaged 3dcart’s (Shift4Shop) in-house SEO services for tasks like daily sitemap submissions, Google Shopping feed and URL optimization, and broken link cleanup. The focused effort improved search rankings, driving measurable increases in traffic and sales—demonstrating how outsourced SEO can help small retailers stay lean while scaling growth.

Sumo Lounge