Case Study: Allparts Music Corporation achieves lower costs and 2 million monthly page views with Shift4Shop

Allparts Music Corporation switches to Shift4Shop

Allparts Music Corporation, a global distributor of guitar, bass, and amplifier parts, needed a more reliable and cost-effective ecommerce platform to support its split B2B and B2C business model. Its previous system, Volusion, created uptime concerns, heavy bandwidth charges, and required too much custom code to manage customer segmentation efficiently.

Allparts switched to Shift4Shop, which provided easier setup, simpler customer segmentation, lower bandwidth use, and more flexible customization. With Shift4Shop, Allparts reduced site response time by 25%, increased page views by 20%, boosted per-visit page views by about 33%, lowered bounce rate by 3%, and reached 2 million monthly page views and 150,000 unique monthly visitors while saving tens of thousands of dollars.

Allparts Music Corporation

Dean Peckenpaugh

IT Director