Case Study: a top five U.S. P&C insurer uncovers PIP subrogation opportunities with Shift Technology

a top five U.S. P&C insurer uncovers missed PIP recoveries faster with Shift Technology

A top five U.S. P&C insurer faced the challenge of identifying more personal injury protection (PIP) subrogation opportunities at scale and with greater efficiency, as these claims are complex and difficult to verify with traditional methods. To solve this, they partnered with Shift Technology to deploy its AI-powered detection solution.

Shift implemented its AI solution, which used GenAI to analyze third-party vehicle information against external data sources and intelligently read claim notes. This allowed the insurer to automatically identify and validate complex recovery opportunities that were previously missed. The results for the insurer included the recovery of funds often missed by less sophisticated analysis, increased speed and accuracy compared to existing models, and valuable automation using external databases.