Case Study: ResMed achieves $5M in additional revenue with Shift Paradigm

ResMed boosts CPAP revenue by $5M in 30 days with Shift Paradigm

ResMed, a global leader in sleep technology, faced a challenge when their innovative, smaller CPAP device was not selling as anticipated despite extensive R&D. They partnered with Shift Paradigm to better understand the market and customer needs to create a personalized campaign that would drive device upgrades.

Shift Paradigm implemented a comprehensive, data-driven solution that included market research, targeted advertisements, and personalized email nurture streams. This approach generated over $5 million in additional revenue from device upgrades within the first 30 days and established a sustainable framework for ongoing customer engagement.

ResMed