Case Study: National Bank in Canada boosts cardholder loyalty with Shift Paradigm's AI-powered email automation

National Bank in Canada boosts email engagement with Shift Paradigm, driving 47% multi-offer completion

The National Bank in Canada, a leading Canadian financial institution, faced a challenge in revitalizing its customer base, as many cardholders had become infrequent or dormant spenders. To increase cardholder loyalty and engagement, the bank partnered with Shift Paradigm to implement an AI-powered email automation solution using Salesforce Marketing Cloud.

Shift Paradigm designed targeted, multi-stage automated campaigns that leveraged AI and data-driven personalization to reactivate customers. The solution delivered exceptional results, including a 47% multi-offer completion rate from acceptors over a six-month period and a customer satisfaction score of 4.77 out of 5 for their Salesforce expertise, successfully transforming dormant customer relationships into active, engaged partnerships.

National Bank in Canada