Case Study: a global pharmaceutical and medical supplies company scales marketing operations with Shift Paradigm and Adobe Marketo Engage

Global Pharmaceutical and Medical Supplies Company expands Marketo across 3 business units with Shift Paradigm

The client, a global pharmaceutical and medical supplies company, faced significant challenges in its marketing operations. Its internal team struggled with a broken infrastructure that hindered lead generation, campaign management, and tracking marketing's impact on revenue. To address this, they partnered with Shift Paradigm to create a scalable foundation using Adobe Marketo Engage.

Shift Paradigm implemented a comprehensive solution that included use-case research, technical configuration of Marketo, Salesforce integration, and the development of a lead scoring model. This enabled a 360-degree view of customers and personalized communications. The project significantly enhanced the team's ability to support full-funnel revenue attribution and increased its capacity to support Marketo adoption across three of the client's largest business units.