Case Study: CSL Plasma achieves AI-powered plasma supply optimization with Shift Paradigm

CSL Plasma optimizes 95-101% plasma capacity with Shift Paradigm

CSL Plasma, one of the world's largest collectors of human plasma, faced a multifaceted challenge in managing its unique reverse supply chain. The company needed to maintain collection within a precise 95-101% capacity window; falling short meant lost revenue while exceeding it led to perishable plasma being wasted. They needed a sophisticated solution to optimize donor engagement across multiple channels in real-time to balance this complex supply and demand equation. Shift Paradigm was engaged to address this.

Shift Paradigm designed an AI-powered marketing automation platform built on Salesforce Marketing Cloud and Amazon SageMaker. This solution acted as a real-time supply management engine, using predictive models to automatically activate targeted donor communications and personalized incentives to maintain optimal collection levels. The results included increased donor engagement, optimized capacity utilization, greater revenue realization, and a dramatically accelerated campaign deployment speed, transforming CSL Plasma's operational efficiency.

CSL Plasma