Case Study: Airbnb increases guest-to-host conversions with Shift Paradigm

Airbnb - Customer Case Study

Airbnb worked with Shift Paradigm to find new ways for its emails to clearly communicate the benefits of hosting and improve engagement. The challenge was to make the email creative more motivating and effective at converting guests into hosts, using email design and messaging improvements.

Shift Paradigm created a new responsive email creative approach with a full-width background and CSS animation to capture host interest, then tested and rolled it out across Airbnb’s email communications. The redesign became part of Airbnb’s global style guide and master template, and Airbnb saw substantial gains in email engagement along with a significant increase in Guest-to-Host conversions.

Airbnb