Case Study: Storj boosts AI brand visibility with SHIFT Communications

Storj boosts AI visibility with SHIFT Communications in 57 articles over 9 months

Storj, an AI startup specializing in on-demand GPU and storage, faced the challenge of breaking through intense media competition from larger, blue-chip companies to tell its AI story following the industry boom. To increase its visibility and capture new demand, Storj engaged SHIFT Communications for public relations and brand positioning services.

SHIFT Communications quickly pivoted Storj's narrative from cloud to AI, building a strategy around tentpole industry moments and owned news. The solution included launching a rapid response program fueled by bold CEO perspectives and data insights to secure a consistent voice in major industry coverage. This effort resulted in 57 articles in nine months, including 44 feature articles in outlets like Business Insider and Fast Company, successfully positioning Storj to capture significant buyer attention.

Storj