Case Study: Scotties achieves higher Millennial penetration and brand engagement with SHIFT Communications

Scotties boosts Millennial penetration 21% with SHIFT Communications

Shift Communications partnered with Scotties, a consumer tissue brand, to address its challenge of standing out in a crowded market and increasing sales, particularly among an untapped audience of Millennial women.

The solution involved creating limited-edition designer tissue boxes in collaboration with Genevieve Gorder and executing an influencer marketing campaign to showcase the product as a stylish home décor item. This strategy by SHIFT Communications successfully repositioned the Scotties brand, resulting in a 21% increase in Millennial household penetration, a 31% growth in Instagram followers, and 65,000 engagements on influencer posts.

Scotties