Case Study: RSA Conference boosts reputation and attendance with SHIFT Communications

RSA Conference boosts reputation and draws 1,300+ articles with SHIFT Communications

The RSA Conference, a major cybersecurity event, faced the challenge of building and managing its reputation to grow attendance, requiring expert support to maintain event excellence. SHIFT Communications was engaged as the agency of record to provide public relations and conference management services.

For 15 years, SHIFT Communications implemented a comprehensive solution including content strategy, thought leadership, media relations, and on-the-ground event support. This effort successfully managed the conference's reputation through multiple crises. The measurable impact was significant, with SHIFT securing over 1,300 articles and managing nearly 500 media attendees for the 2023 event following pandemic disruptions.

RSA Conference