Case Study: McDonald's builds local brand love and community connections with SHIFT Communications

McDonald’s boosts new app customers 16.9% with SHIFT Communications

McDonald's needed to strengthen its local relevance and position itself as a community-oriented business to earn audience preference. To address this challenge, they partnered with vendor SHIFT Communications.

SHIFT implemented a solution involving feel-good brand campaigns and reputation management that immersed McDonald's in local culture across five regions. This included authentic storytelling, influencer marketing, and experiential activations. Through various campaigns, SHIFT helped McDonald's achieve significant results, including a 16.9% lift in new app customers, a 24% increase in frozen beverage sales, and a 34% year-over-year boost in job applications, ultimately enhancing local reputation and driving sales.

McDonald’s