Case Study: Included Health boosts brand value and visibility with SHIFT Communications

Included Health wins 66 corporate features with SHIFT Communications

Included Health, a health tech startup, needed to build its brand value and visibility for its LGBTQ+ health offerings as it positioned for an exit. SHIFT Communications was engaged to help raise the startup's perceived value and reframe its narrative to meet this challenge.

SHIFT Communications implemented a robust corporate PR program to highlight Included Health's expertise and commitment to care equality. This involved driving CEO thought leadership and boosting mainstream awareness of healthcare disparities. The effort resulted in significant coverage in outlets like Axios and Business Insider, which grew the company's perceived value and supported its successful acquisition by Grand Rounds, a deal where the acquired brand's equity was later recognized in a rebrand.

Included Health