Case Study: H2O.ai stays ahead of the AI hype cycle with SHIFT Communications

H2O.ai drives 200 articles and 90 organic mentions with SHIFT Communications

SHIFT Communications worked with the artificial intelligence company H2O.ai. The customer faced increasing competition and market noise in the AI sector and needed to clarify its value proposition while establishing itself as a leader to stay ahead of the hype cycle.

The solution was an aggressive media relations program involving foundational narrative work, media training, and ongoing creation of high-value PR hooks. SHIFT Communications executed embargoed pitches around major news events, reactive pitching, and thought leadership campaigns. This secured widespread coverage in target outlets like Forbes, Fortune, and TechCrunch, resulting in 200 articles and 90 organic mentions, successfully driving awareness and positioning H2O.ai ahead of its competition.

H2O.ai