Case Study: Gravy Analytics boosts Tier 1 media presence with SHIFT Communications

Gravy Analytics boosts branded search by 28% with SHIFT Communications

SHIFT Communications worked with Gravy Analytics, a provider of retail and customer experience insights, which faced a challenge in boosting its market position. The client needed to increase its presence in Tier 1 media, as competitors were being referenced more frequently.

To combat this, SHIFT Communications implemented an insight-driven strategy across paid, earned, shared, and owned media. This involved leveraging executive commentary and proprietary data on consumer behaviors, such as retail foot traffic, to position Gravy Analytics as a go-to industry resource. The program resulted in a stronger media presence with coverage in major outlets and achieved a 28% increase in branded online search.

Gravy Analytics