Case Study: Docebo boosts U.S. media coverage and drives 14 new business leads with SHIFT Communications

Docebo boosts U.S. media coverage 3x with SHIFT Communications

Docebo, a learning technology company, wanted to elevate demand for corporate learning and training and become a leading voice in the industry. The challenge was that the media was not frequently discussing workplace training, making it difficult to generate mainstream conversations. SHIFT Communications was engaged to help boost this conversation.

SHIFT Communications implemented a strategy to insert Docebo's expertise into the news cycle by newsjacking relevant training stories and conducting proactive outreach with consumer surveys. This solution successfully boosted Docebo's U.S. media coverage by three times. The program created urgency around the challenges Docebo solves and directly drove 14 new business leads to close, significantly impacting their growth.

Docebo